Concordia College Senior Director of Marketing North Callahan and Scott Molander, Chief Operating Officer for LIDS Sports Group, announced today they have entered into a multi-year partnership with LIDS Sports Group as the exclusive online apparel provider for Concordia College. At the new site, clippersgear.org, LIDS Sports Group will operate a direct to consumer Sideline Store that offers Concordia College-branded apparel and headwear to students, staff and faculty, alumni and fans.
“We are excited to have LIDS Sports Group as the new official online apparel partner for Concordia College,” said Callahan. “Through our dedicated Sideline Store we will be able to offer our students, parents, fans and alumni ‘authentic’ Concordia College product online and on demand for direct purchase by the consumer. A portion of every sale will directly support our college.”
“We are proud to be part of such an outstanding organization and are thankful for the opportunity to be named Concordia College’s exclusive online apparel partner,” said Molander. “The LIDS Sports Group agreement with Concordia College aligns the LIDS Sports Group core values of community involvement and a reputation of excellence for both organizations.
“Partnering with Concordia College is another great example of our commitment to forging best-in class partnerships to serve the needs of our customers and its fans,” said Molander. “Sideline Stores will offer both Nike authentic and lifestyle brands of Concordia College apparel and other products that will be available through the Concordia College website. We look forward to offering our new Sideline Store e-commerce distribution channel for many years to come.”
To view Concordia’s new online store, visit clippersgear.org.
ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World Inc., is comprised of the LIDS retail headwear stores, the Locker Room by LIDS specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,200 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors.